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ContenderCast with Justin Honaman

Welcome to the ContenderCast with Justin Honaman, a leadership and entrepreneurship conversation centered on shining a light on bright ideas. Justin Honaman is a digital technology leader, leadership author, communicator, story-teller, and co-founder of Contender Brands based in Atlanta, Georgia. For additional information, visit contenderbrands.com. Every winner started as a contender!
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ContenderCast with Justin Honaman
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Jul 12, 2018

How’s your deodorant working?! Rebecca So had a hard time finding a deodorant that works. Natural, chemical, clinical strength, roll-on, sticks, paste, cream, you name it – she’s tried them all. Most of them don’t last long or are just plain ineffective, especially on anxiety sweat. So, Rebecca decided to do something about it. Rebecca joins Justin to discuss launching the business, building a consumer products brand, and differentiating in a crowded market.

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