How’s your deodorant working?! Rebecca So had a hard time finding a deodorant that works. Natural, chemical, clinical strength, roll-on, sticks, paste, cream, you name it – she’s tried them all. Most of them don’t last long or are just plain ineffective, especially on anxiety sweat. So, Rebecca decided to do something about it. Rebecca joins Justin to discuss launching the business, building a consumer products brand, and differentiating in a crowded market.