Everybody wants "youth." As in a youthful feeling - ready, optimistic, energetic, in control...all expressed by that great big toothy grin. So being rebellious when it comes to the status quo, Obvi asked themselves, "why do all the products that supposedly help us look and feel youthful, seem so old, cold and clinical?" These dusty-looking things made getting better seem like some awful chore. No wonder it's hard to get started. It's no fun. Obvi Super Collagen Protein feature 10 grams of collagen protein per serving and is fortified with Biotin and Vitamin C. Co-founder and CEO Ronak Shah joins Justin to discuss this category-leading brand.
Created by two brothers, The Comfy® has been making the everyday better since launching on Shark Tank in 2017. Their line of wearable blankets are like living in a giant hug, all the time. Try one out for yourself and start living #TheComfyLife! Brothers Michael and Brian Speciale join Justin to share their exciting brand story!
Their story began with a crazy and kind kid named Luke, who absolutely loved Rhinos so much that he wanted to save them from extinction. Luke would even ask his friends to bring donations to his birthday parties in lieu of gifts. One day, his mom, Traci, who was famous for her creamy cilantro sauce, had a bright idea; "Let's start selling Diablo Verde to raise even more money to save Rhinos!" It was such a huge hit that Luke's brothers, Ayden and George, joined in to fulfill the family's vision of making the world better through entrepreneurship! Traci and her three sons Ayden, Luke, and George join Justin to discuss this hot new brand!
Meet Cristie Besu. She’s a Registered Nurse and Certified Sports Nutritionist. The Eat Me Guilt Free product line was created in her home kitchen in 2013 and was created to fill a void for her original customers, which were clients she worked closely with to craft nutrition programs, helping with everything from disease management to improving labs, to just being able to move and feel better about themselves. Eat Me Guilt Free is a brand that began with a team of three people, and has now grown to a team of 30. They are an ever-evolving company that is passionate about community, culture and food. Cristie joins Justin to discuss this fast-growing health and wellness food brand!
Lisa Lane is the inventor of the Rinseroo, a patented slip-on shower attachment hose that simplifies a whole host of our least favorite household chores. With the help of her son, Jake, she brought the Rinseroo from concept to store shelves. She launched the Rinseroo on her own website, as well as on others just over a year ago. Since then, her brand has become a top seller on Amazon making their “#1 New Release” list and it also sits atop their “most wished for” list. The Rinseroo has also become a popular with some of the top cleaning influencers on TikTok which has really helped in her effort to help make Rinseroo a household name. Lisa and Jake join Justin to discuss this upstart brand!
They are the mother-daughter duo team behind Get Mr. As a leading dermatologist, Dr. Goldstein (aka Dr. G) has treated 1000s of men for skin cancer and skin damage. She knew that most sunscreens were chemical-based, greasy and not really formulated for men's skin. With skin cancer rates among men skyrocketing, she knew something needed to change. Elianna grew up hearing more than most about skin care. She left the world of Venture Capital and joined with her mother in creating Get Mr. - a brand that helps men have healthy skin for life. Elianna joins Justin to discuss this new skincare brand!
Kenny Flowers is an upscale, tropical clothing and lifestyle brand putting a fresh spin on Hawaiian shirts, resort looks, and men and women’s swimwear. Kenny Flowers is all about embracing the feeling of vacation, every day. Kenny Flowers is run by Kenny Haisfield, who founded the brand in 2015 when he quit his corporate consulting job in NYC to move in with his grandma in Bali and start making Hawaiian shirts for his friends. A few years and a few thousand shirts later, Kenny’s best friend, first female customer, and now wife, Christina (luxury travel influencer and blogger Jetset Christina), expanded the brand into women’s resort and swimwear. Together, they’ve created a distinguished, sun-soaked line inspired by their experiences around the world, and designed to complement yours. Kenny and Christina join Justin to discuss this extraordinary brand!
Nuudii System is creating a new category - between bra and braless. Their mission is to make lives easier, wardrobe choices broader, and allow women to reconnect with their bodies, fostering emotional and physical wellbeing. Founder and CEO Annette Azan joins Justin to discuss this boob brand!
Starr Edwards is the charismatic entrepreneur behind San Diego’s Bitchin’ Sauce. A foodie at heart, she initially planned on pursuing a career as a personal chef. Then, with a young family to feed, she infused her fun, fresh flavors into a host of Bitchin’ Sauces. An immediate hit at the local farmers market, it wasn’t long before they made their way to grocery shelves. Today they are in Costco, Sprouts, Whole Foods, Kroger and many more retail stores. Starr joins Justin to discuss this bitchin’ brand!
When they couldn’t find a delicious cheese snack, they decided to make one – from their very own award-winning cheese. Their first Parmesan Whisps were just the start. They are on a mission to put real cheese back in snacking and today have a range of snacks from classics like Cheddar to fan favorites like Tangy Ranch and Nacho. CEO Ilana Fischer joins Justin to discuss this fast-growing brand.
Founder Sandro Roco, a Queens-born Filipino American, was walking through a popular Asian supermarket in Manhattan’s Koreatown. There, he noticed a huge gap between the modern, clean labels of the new-age “American” brands and the preservative- and sugar-laden labels of the legacy Asian brands. His goal was simple: celebrate high quality Asian flavors that for decades have been masked by added sugars, artificial flavors and preservatives. Sandro joins Justin to discuss this new beverage brand!
The Cookie Cups was a genius mistake that started because their creator, Nicole Pomije wanted to make chocolate chip cookies without the right oven pan. She did happen to have a mini cupcake pan and decided to put the cookie dough in that way and see what happens! Out came The Cookie Cups, their version of the cookie, reinvented! The Cookie Cups is a bakery that sells gourmet cookies in the shape of mini cupcake(s). They also sell REAL baking kits for kids – a family baking experience you will love! Nicole joins Justin to discuss this baking brand!
Their story began on Thanksgiving Day 2016 when a family member asked to what they attribute Brutus’ longevity. The answer: “Love and Grandma’s Bone Broth.” As a pup that led a very active life, he had a number of health issues most senior dogs face. We found that adding Bone Broth to his diet not only provided him with a tastier meal but gave him added nutritional benefits. Not only that, he loved the taste and adding the broth to his dry food made it more easily digestible. The challenge was finding a way to share these benefits with other dogs. Kim and Sue spent thousands of hours researching the pet market, speaking to experts in the industry, testing and tweaking recipes, designing packaging prototypes, working with ingredient suppliers and manufacturers, amongst other things, to assemble the best possible team to help bring Brutus’ Bone Broth to the market. Kim Hehir and Sue Delegan join Justin to discuss this delicious bone broth brand!
Light Years Ahead (LYA) is a full-service public relations and marketing firm specializing in lifestyle, beauty, health, wellness, parenting products, industry experts, and services. LYA creates dynamic, sales-driven PR campaigns that produce stellar results in the most cost-effective ways. They have helped large and small businesses launch new products with meaningful brand-building programs that establish and maintain solid media visibility. CEO and co-owner Megan Brown Bennett joins Justin to discuss the power of PR in launching and growing a consumer brand.
LEVIA Seltzers are the #2 cannabis seltzer in the country and #1 selling cannabis beverage in Massachusetts. At LEVIA, they are creating the best tasting social seltzer rooted in simple, all-natural ingredients. After years of research, LEVIA unlocked the secret to crisp and refreshing cannabis-infused drinks. Matt Melander, President and CFO, joins Justin to discuss this high-growth brand.