Boston-based American Vinegar Works is bringing artisanal vinegar back to the US, reviving a centuries-old fermentation process from the 1820s, transforming it into a modern craft brand that meets growing consumer demand for authentic, clean-label, premium pantry staples. The vinegar market is a $10.8B global industry, and specialty vinegars are among the fastest-growing categories, projected to expand nearly 7% annually. Founder Rodrigo Vargas joins Justin to share how artisanal vinegar is not just a culinary trend, but a growing landscape of consumer demand and what it takes to reimagine a historic American industry in 2026.

Every goal that you’re pursuing has two hidden numbers attached to it—a probability of success and a probability of failure. Whether you’re trying to start a business, run a marathon, get a promotion, earn a pilot’s license, grow a bumper crop of tomatoes, or sign an acting deal, these two percentages are always lurking in the shadows predicting what is going to happen. But most of us never think about them. We assume our odds are unknowable and unchangeable. This dangerous lie leads millions of people to fail at goals where they were perfectly capable of succeeding. You can choose a smarter path. Author Kyle Austin Young joins Justin to discuss his new bestselling book.