Their story began with a crazy and kind kid named Luke, who absolutely loved Rhinos so much that he wanted to save them from extinction. Luke would even ask his friends to bring donations to his birthday parties in lieu of gifts. One day, his mom, Traci, who was famous for her creamy cilantro sauce, had a bright idea; "Let's start selling Diablo Verde to raise even more money to save Rhinos!" It was such a huge hit that Luke's brothers, Ayden and George, joined in to fulfill the family's vision of making the world better through entrepreneurship! Traci and her three sons Ayden, Luke, and George join Justin to discuss this hot new brand!