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ContenderCast with Justin Honaman

Welcome to the ContenderCast with Justin Honaman, a leadership and Consumer Industries entrepreneurship conversation centered on shining a light on bright ideas. The ContenderCast is the top global Consumer Industries entrepreneurship podcast. Justin is a digital commerce leader, author, communicator, and Consumer Products / Retail industry thought-leader based in Atlanta, Georgia. For additional information and guest access, visit contendercast.com. Every winner started as a contender!
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ContenderCast with Justin Honaman
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Jul 4, 2022
Barb, co-founded by Sheena Lister and Megan Andrews, creates hair styling products for women, non-binary and trans people, or anyone who expresses themselves through short hair (Aka: Barbs). Sheena and Megan have had short hair for 15+ years. Before Barb, they were faced with an industry where nearly all short hair products were made for and marketed to men. So in 2021, they launched Barb to provide products and community for those who have been under-represented and under-served in the traditional haircare space. Barb's core customers are ages 25 to 45, and the brand sells nationwide via thebarbshop.com. They also work with a growing number of wholesale partners in salons across the country. They joins Justin to discuss this stylish brand!
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