BeatBox was founded by three millennial friends in 2011: their Party Punch was originally a blend of vodka, Crystal Light and cranberry juice served up in re-purposed Franziabags. A 2014 appearance on Shark Tank formalized things, as did the$1 million dollar investment from Mark Cuban. Co-Founder (and CMO/CXO) Brad Schultz joins Justin to discuss launching, growing and evolving the brand.