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ContenderCast with Justin Honaman

Welcome to the ContenderCast with Justin Honaman, a leadership and Consumer Industries entrepreneurship conversation centered on shining a light on bright ideas. Justin is a digital commerce leader, author, communicator, and Consumer Products / Retail industry thought-leader based in Atlanta, Georgia. For additional information and guest access, visit contendercast.com. Every winner started as a contender!
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ContenderCast with Justin Honaman
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Sep 10, 2021

Starr Edwards is the charismatic entrepreneur behind San Diego’s Bitchin’ Sauce. A foodie at heart, she initially planned on pursuing a career as a personal chef. Then, with a young family to feed, she infused her fun, fresh flavors into a host of Bitchin’ Sauces. An immediate hit at the local farmers market, it wasn’t long before they made their way to grocery shelves. Today they are in Costco, Sprouts, Whole Foods, Kroger and many more retail stores. Starr joins Justin to discuss this bitchin’ brand!

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