Elyse Kaye could not find a sports bra that worked. It is an engineering challenge not a design flaw, so she brought in top female minds from NASA, shipping and packaging experts and the celebrity corset designer of Oprah Winfrey to bring her vision to life. She wanted a bra that was comfortable, breathable, wire-free, adjustable and did not make her feel like she was wearing a suit of armor. Bloom Bras are designed to distribute weight across the back for comfort and posture. Each cup features a patented cincher adjusting to your breast type because we are not all symmetrical. And, they cover from a 28C - 56L making them the most inclusive line on the market. Elyse joins Justin to discuss this bra brand!