Ron Friedman is an award-winning psychologist who has served on the faculty of the University of Rochester, and has consulted for political leaders, nonprofits, and many of the world’s most recognized brands. Popular accounts of his research have appeared in major newspapers, including the New York Times, the Washington Post, the Boston Globe, the Globe and Mail, the Guardian, as well as magazines such as Harvard Business Review and Psychology Today. Ron is the founder of ignite80, a learning and development company that translates research in neuroscience, human physiology and behavioral economics into practical strategies that help working professionals become healthier, happier and more productive. His first book, The Best Place to Work, was selected as an Inc. Magazine Best Business Book of the Year. Ron joins Justin to discuss his new book.