Simon Yencken is the founder and CEO of Fanplayr. Fanplayr enables the creation and display of customized content for individual ecommerce visitor segments, including embedded content, overlays, email collection and product suggestions. Fanplayr provides a fully automated solution to track, analyze and intelligently target web site visitors and convert them to loyal customers. Simon joins Justin to discuss his background in the entrepreneurship space as well as experience launching Fanplayr.