Chief Executive Boss Lady of Eat My Words, Alexandra Watkins is a leading and outspoken authority on brand names. Alexandra first got hooked on naming in 2003 when Gap hired her to create names for their first line of body care products. Soon after, with her fresh, unconventional naming style, Alexandra became a go-to resource for leading branding and naming firms around the country. Alexandra joins Justin to discuss the SMILE, the SCRATCH, and much more!