Everybody wants "youth." As in a youthful feeling - ready, optimistic, energetic, in control...all expressed by that great big toothy grin. So being rebellious when it comes to the status quo, Obvi asked themselves, "why do all the products that supposedly help us look and feel youthful, seem so old, cold and clinical?" These dusty-looking things made getting better seem like some awful chore. No wonder it's hard to get started. It's no fun. Obvi Super Collagen Protein feature 10 grams of collagen protein per serving and is fortified with Biotin and Vitamin C. Co-founder and CEO Ronak Shah joins Justin to discuss this category-leading brand.