Oo’mämē® is a line of globally inspired Chile Crisp. You say Umami, they say Oo’mame! Oo’mämē chile crisps have umami at their very core. That, and a serious dose of heat from the namesake chiles. The word umami comes from the Japanese word umai, roughly meaning deliciousness. Deliciousness, goodness, tastiness. It’s all there. Known as the “fifth taste” after sweet, sour, salty, and bitter, umami has the power to bind to taste receptors and give you that I-want-moreish quality. Founder Mark Engel joins Justin to discuss this “hot” new brand!