Named by Fast Company as one of the World's Most Innovative Companies in 2019, Hunt A Killer is an immersive murder mystery game that challenges players to catch a killer through interactive monthly membership boxes and premium one-time experiences—allowing thrill-seeking minds to solve a series of ongoing fictional murder mysteries. Co-founder and CEO, Ryan Hogan joins Justin to discuss building a story-driven brand!
Pasta Life provides thirsty consumers around the world with an eco-friendly drinking straw solution they can love. Pasta Life straws last 40+ minutes in cold beverages and are available in 8 colors made from plants and veggies and 3 sizes to accommodate any drinking occasion. Co-founders Anthony Barresi and Dave Sedacca join Justin to discuss launching the business!
Graham Farrar is the president of Glass House Group, a vertically integrated supplier and branding company for cannabis products, based in California. Glass House Group owns and operates Glass House Farms 500,000 sq feet growing operations. Graham joins Justin to discuss the cannabis industry and growing a business in this space.
Chief Executive Boss Lady of Eat My Words, Alexandra Watkins is a leading and outspoken authority on brand names. Alexandra first got hooked on naming in 2003 when Gap hired her to create names for their first line of body care products. Soon after, with her fresh, unconventional naming style, Alexandra became a go-to resource for leading branding and naming firms around the country. Alexandra joins Justin to discuss the SMILE, the SCRATCH, and much more!
Have you ever wanted a glass of wine but didn’t want to open an entire bottle?! Or ever wish you had just had a glass instead of the entire bottle?! Just Enough Wines is solving this problem by creating premium, great-tasting wine in the convenience of a can. CEO and co-founder Jessica Hershfield joins Justin to discuss launching this new brand!
The hard seltzer beverage category is on fire! And Tolago Hard Seltzer is taking a unique approach to consumer engagement, brand-building, and beverage profile. CEO Nick Greeninger joins Justin to discuss launching the business and keys to growth!
Good brand is just good business. Brand is the intentional leader’s North Star. It helps us engage customers and employees, unleash our competitive advantage, and fuel enduring growth. And yet, despite this power, brand is grossly underused. Lindsay Pedersen joins Justin to break down the nine criteria for an ironclad brand strategy!
Good brand is just good business. Brand is the intentional leader’s North Star. It helps us engage customers and employees, unleash our competitive advantage, and fuel enduring growth. And yet, despite this power, brand is grossly underused. Lindsay Pedersen deconstructs what brand is and why it is indispensable for leaders in this episode of the ContenderCast.
CBD is a different experience for everyone. And ALTWELL is putting the consumer needs at the center of everything they do. ALTWELL is driven by helping consumers live each day with comfort and calm. It’s their purpose. Their expertise in crafting unique flavors has proven to be paramount in their mission to make CBD infused products taste great. CEO, Amy McDonald joins Justin for Part 2 to discuss the CBD market, ALTWELL’S background and history, and keys to growth!