Yvette McGaffin is the CEO and co-founder of Reform RX, the world’s first digitally connected, commercial grade Pilates reformer. A former professional dancer, Yvette has taught Pilates and reformer Pilates for over 15 years. In 2015, she and her husband, Neal, opened their first boutique reformer Pilates studio in Belfast, Northern Ireland. They have been running studios for over six years but having tested every kind of Pilates reformer, Yvette wanted to design a more sleek and aesthetically pleasing reformer. It was along this process that they identified an opportunity to design the world’s first connected, commercial grade Pilates reformer. The Reform RX, or ‘RX’ as it’s commonly known, officially launched this year and is available to order in the U.S., Australia, New Zealand, the UK and Ireland. Yvette joins Justin to discuss growing a leading Pilates brand!