Light Years Ahead (LYA) is a full-service public relations and marketing firm specializing in lifestyle, beauty, health, wellness, parenting products, industry experts, and services. LYA creates dynamic, sales-driven PR campaigns that produce stellar results in the most cost-effective ways. They have helped large and small businesses launch new products with meaningful brand-building programs that establish and maintain solid media visibility. CEO and co-owner Megan Brown Bennett joins Justin to discuss the power of PR in launching and growing a consumer brand.