The Run-A-Ton Group, Inc. family of brands was founded by Doon Wintz’ father, Bob Wintz, in 1972 as a conventional baked goods company. In 1978 he pioneered the concept of bringing natural foods to Northeast supermarket consumers. By the early ‘90’s they were thinking about how to merge their passion for baked and natural foods to bring better-tasting options to the table. Believing that consumers shouldn’t have to sacrifice their taste standards for their ingredient standards, they launched Wholly Wholesome in 1996. Since then, the business has grown along with their lines of products. Doon joins Justin to discuss this leading food brand!