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ContenderCast with Justin Honaman

Welcome to the ContenderCast with Justin Honaman, a leadership and Consumer Industries entrepreneurship conversation centered on shining a light on bright ideas. The ContenderCast is the top global Consumer Industries entrepreneurship podcast. Justin is a digital commerce leader, author, communicator, and Consumer Products / Retail industry thought-leader based in Atlanta, Georgia. For additional information and guest access, visit contendercast.com. Every winner started as a contender!
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ContenderCast with Justin Honaman
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Dec 21, 2020

Salvador Santana, son of the legendary ten-time Grammy winning guitarist Carlos Santana, has been a creator and entrepreneur for his entire life. Coming from a long family line of musical innovators, the passion to do things outside of the norm runs in his veins, which has translated to unique successes. His most recent venture is focused on the cannabis industry. Salvador is the founder of VAYA, a socially-conscious lifestyle cannabis flower brand, which takes an all-natural, spiritual feminist tone driven from African (Yoruba) and Mexican indigenous roots. Salvador joins Justin to discuss music, Cannabis, and harnessing positive energy to make a difference.

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