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ContenderCast with Justin Honaman

Welcome to the ContenderCast with Justin Honaman, a leadership and Consumer Industries entrepreneurship conversation centered on shining a light on bright ideas. Justin is a digital commerce leader, author, communicator, and Consumer Products / Retail industry thought-leader based in Atlanta, Georgia. For additional information and guest access, visit contendercast.com. Every winner started as a contender!
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ContenderCast with Justin Honaman
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Sep 7, 2021

Founder Sandro Roco, a Queens-born Filipino American, was walking through a popular Asian supermarket in Manhattan’s Koreatown. There, he noticed a huge gap between the modern, clean labels of the new-age “American” brands and the preservative- and sugar-laden labels of the legacy Asian brands. His goal was simple: celebrate high quality Asian flavors that for decades have been masked by added sugars, artificial flavors and preservatives. Sandro joins Justin to discuss this new beverage brand!

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