Sonotone is a guitar strings company founded and led by PK Pandey. Joe Perry and Jeff Beck, amongst many other global music artists, have embraced the well-balanced tone of SonoTone strings. SonoTone strings are wound the old school way, with a special and unique blend of metals. Amazing overtones, endless sustain, and your tone… better. PK joins Justin to discuss his music background and launching / growing the Sonotone business.