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ContenderCast with Justin Honaman

Welcome to the ContenderCast with Justin Honaman, a leadership and Consumer Industries entrepreneurship conversation centered on shining a light on bright ideas. The ContenderCast is the top global Consumer Industries entrepreneurship podcast. Justin is a digital commerce leader, author, communicator, and Consumer Products / Retail industry thought-leader based in Atlanta, Georgia. For additional information and guest access, visit contendercast.com. Every winner started as a contender!
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Jul 12, 2018

How’s your deodorant working?! Rebecca So had a hard time finding a deodorant that works. Natural, chemical, clinical strength, roll-on, sticks, paste, cream, you name it – she’s tried them all. Most of them don’t last long or are just plain ineffective, especially on anxiety sweat. So, Rebecca decided to do something about it. Rebecca joins Justin to discuss launching the business, building a consumer products brand, and differentiating in a crowded market.

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