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ContenderCast with Justin Honaman

Welcome to the ContenderCast with Justin Honaman, a leadership and Consumer Industries entrepreneurship conversation centered on shining a light on bright ideas. Justin is a digital commerce leader, author, communicator, and Consumer Products / Retail industry thought-leader based in Atlanta, Georgia. For additional information and guest access, visit contendercast.com. Every winner started as a contender!
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ContenderCast with Justin Honaman
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Oct 15, 2021

Peter S. Fader is the Frances and Pei-Yuan Chia Professor of Marketing at The Wharton School of the University of Pennsylvania. He is also the co-founder and co-director of Theta, a predictive customer analytics firm. His expertise centers around the analysis of behavioral data to understand and forecast customer shopping/purchasing activities. Dr. Fader joins Justin to discuss Customer Lifetime Value in Retail and CPG.

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