The Single Origin Food Co was founded with a focus on ethically sourced products. They proudly support small farmers with their sustainable practices. They deliver right from the source, allowing for maximum transparency between farmer and consumer. Sofco works with growers who don’t have a mainstream route to sell their produce and create a way for them to share their commodity with the world. They visit farms around the world to ensure they meet a criteria of quality. Once satisfied, they negotiate directly with them to bring their produce straight from farm to shelf. Where its grown, how its processed and when it's shipped all greatly affect the end result. CEO Belal El-Banna joins Justin to discuss this growing food brand!