Unbound Merino was created by three lifelong friends who were drawn to the incredible natural benefits of Merino wool. The fabric was perfectly suited for travel, but it was typically designed as high performance outdoor activewear, with flashy logos and unnecessary embellishments. They wanted something that did that and also looked great at a restaurant, in a museum, at a rock concert and out on the town. And thus, Unbound Merino was born. Dan Demsky, co-founder, joins Justin to discuss launching the initial crowdfunding campaign and fueling the fast-growing business.