Underground Cellar is a leading wine e-commerce company that is changing the way wine is bought and sold in the $70B consumer US wine market through ‘gamification’. They provide a unique and exciting experience that gives wine buyers a great value by using upgrades instead of discounts. Wine sellers love Underground Cellar as it allows them to quickly sell bottles while protecting their brand. Founder and CEO Jeffrey Shaw joins Justin to discuss this unique, growth ecommerce wine brand! Use code CAST to get $100 off your first order of $150!