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ContenderCast with Justin Honaman

Welcome to the ContenderCast with Justin Honaman, a leadership and Consumer Industries entrepreneurship conversation centered on shining a light on bright ideas. The ContenderCast is the top global Consumer Industries entrepreneurship podcast. Justin is a digital commerce leader, author, communicator, and Consumer Products / Retail industry thought-leader based in Atlanta, Georgia. For additional information and guest access, visit contendercast.com. Every winner started as a contender!
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Feb 13, 2023

Bala Sarda comes with lineage of over 80 years in the tea industry and it is when he worked in his bulk export family business, he noticed the huge gaps in the $90 billion tea market. He started Vahdam Teas in early 2015 to address these problems and make available garden fresh teas to consumers across the world, direct from source, under a home-grown tea brand by leveraging technology. A tea enthusiast, he dreams of putting an Indian tea brand on the global stage. Prior to founding Vahdam Teas, he started Youth 360, a youth network & b10Media, a digital marketing company while still in college. Bala joins Justin to share insights on launching this fast-growing tea brand.

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