Wilde Brands is a new innovative snack company delivering complete whole food protein snacks made with lean meats, gluten-free grains, seeds and super fruits; all slow-baked to perfection with some Wilde herbs and spices. Wilde Brands could only ever have a wild founder, enter Jason Wright. He fell in love with chips early in his childhood, with a household mantra of “an open bag is an empty bag”. When he realized his favorite snack would not support his quest for a stronger and active lifestyle, he turned to making his own snacks, but nothing gave him the satisfaction like a good old fashioned potato chip. Thanks to his entrepreneurial spirit and never-give-up attitude, Jason’s bold idea took shape in his Boulder, CO kitchen: replace the potato with protein using “chicken breast.” Jason joins Justin to discuss this fun, delicious chip brand!