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ContenderCast with Justin Honaman

Welcome to the ContenderCast with Justin Honaman, a leadership and Consumer Industries entrepreneurship conversation centered on shining a light on bright ideas. Justin is a digital commerce leader, author, communicator, and Consumer Products / Retail industry thought-leader based in Atlanta, Georgia. For additional information and guest access, visit contendercast.com. Every winner started as a contender!
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ContenderCast with Justin Honaman
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Jun 28, 2021

Delia Passi’s life was turned upside down after a routine mammogram and the medical mismanagement that ensued resulted in two lumpectomies and a mastectomy. ”It was torture,” she said. To make sure no other woman endured the same, Delia quit her job as a magazine publisher and created the Women’s Choice Award® by WomenCertified. It has been named one of the fastest-growing companies in the US for three consecutive years according to Inc. Magazine. Being an educated consumer, something Delia didn’t have when she was choosing medical care for her cancer diagnosis, is key for WomenCertified. The award empowers women to choose the best services for themselves based on surveys, data research from the Centers for Medicare & Medicaid Services, the Wharton School of Business and more. It has become three times more influential with women than U.S. News & World Report's rankings. Delia joins Justin to discuss launching and growing the business.

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