Will Nitze is the Founder and CEO of IQ BAR, a Boston-based brain and body nutrition company. After studying psychology as an undergrad at Harvard, Will became fascinated with the human brain and how it functions. After countless iterations in his kitchen, he launched a successful Kickstarter campaign in late 2017 and launched IQ BAR. Today, IQ BAR is in national distribution and growing rapidly. Will joins Justin to discuss launching the business.