Jelly Belly Candy Company is a seventh-generation family business, and the inspiration for Jelly Belly Sparkling Water came at a Mother's Day party where members of the family had gathered to celebrate. From there, five Jelly Belly Candy Company family members banded together to start Joffer Beverage Company, including three sixth-generation brothers – Justin, Ben, and Stephen Joffer – and two fifth-generation members, Andy and Becky Joffer (sister to Lisa Brasher, Jelly Belly Candy Company CEO). Jelly Belly launched with eight fresh and fun flavors: French Vanilla, Lemon Lime, Orange Sherbet, Piña Colada, Pink Grapefruit, Tangerine, Very Cherry and Watermelon. Each flavor has only two ingredients: carbonated water and natural flavors with zero sugar, zero calories and zero sweeteners. Stephen joins Justin to discuss this fast-growing beverage brand!