Shoulder injuries are one of the most prevalent and consequential injuries for rotational athletes such as pitchers, quarterbacks, volleyball players, tennis players, swimmers, and golfers. Proper Rotator cuff training is technically very difficult and time consuming, leading to extremely low compliance rates and far less than optimal outcomes. Enter NuShoulder. NuShoulder™ isolates the muscles that form the rotator cuff which stabilize the shoulder joint while ensuring proper form during each of the five movements. All exercises are performed from seated position for quick, easy, targeted rotator cuff training for the prevention of injuries and faster recovery from surgery. CXO Ben Riggan joins Justin to discuss this new brand.