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ContenderCast with Justin Honaman

Welcome to the ContenderCast with Justin Honaman, a leadership and Consumer Industries entrepreneurship conversation centered on shining a light on bright ideas. Justin is a digital commerce leader, author, communicator, and Consumer Products / Retail industry thought-leader based in Atlanta, Georgia. For additional information and guest access, visit contendercast.com. Every winner started as a contender!
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ContenderCast with Justin Honaman
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Jun 2, 2021

While it is amazing for brands to give away products or donate a portion of their proceeds on behalf of their customer base, in founding Sock Footage, Marisa Sheff was hoping to take the same 1 to 1 model one step further. Socks are the most needed, but least donated items at homeless shelters. As such, for each pair of socks purchased on the site, a donation pair is provided courtesy of the brand in an effort to support their members in reclaiming that meaningful, in-person donation experience. Marisa joins Justin to discuss growing this impactful fashion brand.

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