While it is amazing for brands to give away products or donate a portion of their proceeds on behalf of their customer base, in founding Sock Footage, Marisa Sheff was hoping to take the same 1 to 1 model one step further. Socks are the most needed, but least donated items at homeless shelters. As such, for each pair of socks purchased on the site, a donation pair is provided courtesy of the brand in an effort to support their members in reclaiming that meaningful, in-person donation experience. Marisa joins Justin to discuss growing this impactful fashion brand.