Welcome to the ContenderCast with Justin Honaman, a leadership and Consumer Industries entrepreneurship conversation centered on shining a light on bright ideas. The ContenderCast is the top global Consumer Industries entrepreneurship podcast. Justin is a digital commerce leader, author, communicator, and Consumer Products / Retail industry thought-leader based in Atlanta, Georgia. For additional information and guest access, visit contendercast.com. Every winner started as a contender!
Robbie Kellman Baxter is the world's leading expert on subscription pricing and membership models and also the author of The Membership Economy and The Forever Transaction. Robbie joins Justin to discuss her new book.